You read the title right: Ford just announced the start of a new program called "Lifetime Brake Pad Guarantee," which covers the costs of Motorcraft brake pads when they're due to be replaced. If you purchased a set on or after July 1, 2014, we'll cover the cost of replacement brake pads for as long as you own your vehicle (installation fees not included).

If you want to get the right parts - installed by the right people - Ford's program provides the means to do so. Properly working brake pads have a significant influence on your safety and your car's performance, so it's important to choose high-quality pads when yours have worn out. As part of Ford's new initiative, after you purchase manufacturer-recommended Motorcraft brake pads at our service center, factory-certified technicians will replace them when they've worn down to three millimeters - and, again, the cost of the brake pads will be covered.

Vehicles eligible for the program include passenger cars, trucks, SUVs and certain commercial/fleet vehicles, with the exception of those used for any of the following jobs: towing, postal, taxi, police and emergency services. In addition, racing vehicles do not qualify. For more details about the program, including information about other applicable restrictions, please contact or visit Serramonte Ford.

Categories: News