First Responders

Serramonte Ford and the Ford Motor Company deeply appreciate your valuable service to our communities and salute you who serve. As a token of our appreciation, we're offering you and your families a special First Responder Bonus Cash Offer.


Our Ford First Responder Appreciation Cash offer is exclusively for all active members of eligible First Responder Associations. This cash bonus is available toward the purchase or lease of eligible new 2019-2021 Ford or Lincoln vehicles. This offer is not available on the Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby GT500®, Mustang BULLITT, F-150 Raptor, Lincoln Navigator, Lincoln Aviator and Lincoln Aviator GT. You must take new retail delivery from dealer stock by January 3, 2022. Limit of 5 offers per first responder - U.S. residents only. See Serramonte Ford for complete details and eligibility.
See Dealer for First Responder Credit Qualifications

To see if you qualify for this special offer, and for more information about the Ford First Responder Appreciation Cash Bonus, please click on the appropriate link below:

911 Dispatchers: Click here
Other Eligible First Responders: Click here

Better yet, contact the sales staff at Serramonte Ford at 855-638-2136 and we'll help you through the process. We can find the new Ford vehicle you're interested in purchasing or leasing, and walk you through the application steps.

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Serramonte Ford

999 Serramonte Blvd.
Directions Colma, CA 94014

  • Phone: 844-869-7236


  • Monday 9am-9pm
  • Tuesday 9am-9pm
  • Wednesday 9am-9pm
  • Thursday 9am-9pm
  • Friday 9am-9pm
  • Saturday 9am-9pm
  • Sunday 10am-8pm