Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information.


Serramonte Ford and the Ford Motor Company deeply appreciate your valuable service to our communities and salute you who serve. As a token of our appreciation, we're offering you and your families a special First Responder Bonus Cash Offer.

First Responder Exclusive Cash Reward is available to active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of any new and eligible 2022/2023/2024 Ford vehicle. Not available on Mustang® Shelby® GT500®, Mustang Mach 1, Ford GT®, F-150® Raptor®, Bronco® Raptor, F-150 Lightning®, Mustang Mach-E®, and Bronco. May not be used with other Ford private offers. Amounts may vary by market. Limit 5 purchases or leases. U.S. residents only. Place a new retail order or take new retail delivery from Serramonte Ford's stock by 1/2/24. Ford reserves the right to change, modify or discontinue this program at any time. Contact Serramonte Ford for complete details and eligibility.


To see if you qualify for this special offer, and for more information about the Ford First Responder Appreciation Cash Bonus, please go to fordrecognizesu.com/firstresponder/ or CLICK HERE.

Better yet, contact the sales staff at Serramonte Ford at 855-638-2136 and we'll help you through the process. We can find the new Ford vehicle you're interested in purchasing or leasing, and walk you through the application steps.

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Serramonte Ford

999 Serramonte Blvd.
Directions Colma, CA 94014

  • Phone: 844-869-7236


  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-8pm
  • Sunday 10am-7pm