Ford Motor Company has recorded major gains in the latest J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study. The findings point to steady improvements in driver appeal, vehicle layout, and engineering execution across Ford's model portfolio.
How Did Ford Do?
Ford earned the ninth spot among mainstream vehicle brands in the 2026 APEAL Study, performing above the segment average. The Blue Oval posted an 11-point index surge, achieving an overall score of 849 out of 1,000 and demonstrating measurable gains in customer enthusiasm.
Gains Made Across the Board
The study tracked positive trends across multiple vehicle attributes. Owners expressed higher satisfaction with cabin layout, exterior body lines, engine performance, and structural quality. Positive trends in owner experience metrics highlight Ford's focus on overall product quality.
Ford Tops Mainstream Brand Rankings
Highlighting its dedication to manufacturing excellence, Ford finished first among mainstream brands in the J.D. Power Initial Quality Study (IQS). Specific model accolades in APEAL further supported this position: the Ford Super Duty earned the top award in the Large Heavy-Duty Pickup segment for the third year in a row, and the Ford Mustang captured top honors in the Sporty Car class for the second straight year.
What This Means for Ford Going Forward
The APEAL study demonstrates that Ford's investment in driver-centered engineering and functional interior design is paying off. By refining vehicle performance and daily usability, Ford strengthens its position across key market segments. Interested customers can contact Serramonte Ford or visit to learn more.